Why are digital music merchants ignoring emerging markets?

Andrea Boetti is a Business Development Manager at Fortumo, helping web and app developers and digital content merchants build out their monetization strategies for emerging markets. Spending on smartphone content is shifting away from Northern and Western markets and heading South and East. Emerging markets will soon exceed the US and Europe in smartphone ownership and as a result, most people looking for entertainment on their mobile devices are also located beyond the mature economies. Yet many of the big digital content distribution platforms like Pandora and Netflix are not available in countries like Brazil, Turkey and India (Spotify just...



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