Yahoo and Google want to buy Flipboard to up their content game

Search giants Google and Yahoo are interested in buying Flipboard, a newsreader app, according to the Wall Street Journal. The news comes just a day after Twitter was reported to be in talks to acquire the company for about $1 billion. Flipboard says its news aggregator had 65 million monthly active users this May. It’s raised $160 million from investors by December 2013. Why is everyone interested in Flipboard? The recent trend among internet companies engaging users with content could be the reason. Facebook recently launched Instant Articles for faster access to publishers’ content and better monetization opportunities, and Snapchat’s…

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