Why millennials don’t want you to talk like them

If you’ve ever seen watched someone try to connect with a younger audience by using language they think young people use, it can be excruciating. Politicians are among the worst offenders. But companies are guilty too. As a member of the younger generation – a 20-something millennial – and cofounder of a mobile community for colleges and universities, seeing that level of overacting is doubly painful. It hurts because it almost never works and just isn’t necessary. Yes, every new generation presents grand marketing opportunities and the chance to win lifelong consumer loyalty to brands and lifestyles. And the ultra-connected…

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