Why hybrid messaging can build a connection with audiences

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Reach the right audience, with the right message, at the right times in their buying journeys—that’s the marketer’s mantra. With the proliferation of brand communication channels, however, this process is easier to explain then execute. The biggest challenge is that audience attention spans are fleeting. Focused on multiple communication channels through text message, email and social media, consumers are spread thin between platforms, use cases, constant streams of information. Brands have no choice but to adapt and to simplify communication with target audiences. That’s where hybrid messaging—the ability to combine channels like push notifications, voice and SMS—comes in. “Hybrid messaging…

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