The secret psychology of Facebook

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The post first appeared on Buffer. Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page, perhaps—something strange happens. Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, looking at what’s been recently posted and generally forgetting why I came to Facebook in the first place. This isn’t entirely by accident. There is science and psychology that explains why so many of us are glued to Facebook. Researchers have discovered trends in the way that…

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