Facebook is bringing carousel ads to its mobile apps

Not to be left behind by Instagram, Facebook is bringing carousel ads to its mobile apps. The company says the ads have been quite successful on the desktop, equating to a 20-to-30 percent lower cost per click than boring old posts with just one image. Some advertisers have seen as much as 75 to 180 percent higher click-throughs. The carousels support up to five images with links (including for app-installs), and are available today through the Facebook Marketing API. ➤ Improving Ad Performance with the Carousel Format

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