A glimpse inside LINE’s adorable Bangkok office and the global effect of its messenger culture

Japan-based messenger app LINE is one of the biggest apps in Asia, but many in the western markets may not know it as well in light of other heavyweights like Facebook Messenger, WhatsApp, Google Hangouts and Skype. LINE currently has more than 50 million users in Japan, followed by Thailand with 33 million users. The company opened its Bangkok headquarters in March 2014, using it as a base for public relations and marketing within the country. Unlike Facebook Messenger and Google Hangouts, the LINE culture in Asia is a world of its own. There are shops being set up around popular…

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