How to use data to plan your startup budget


Rotem Landa is Head of Finance at Yotpo. Prior to that, he worked at PriceWaterhouse Coopers for seven years as a Senior Manager in the High-Tech group of PwC Israel, dealing primarily with startups and VCs. How can a startup use data to create a formula when they’re in a highly unpredictable stage of growth? Expenses are inextricably tied to revenue stream, but for a startup, predicting expenses is like trying to stare into a magic ball for answers. In such an unstable environment, the planned budget can implode for countless reasons: unattained goals, unpredictable successes, or shifting focuses. Yet…

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