How to work with influencers to promote your product, campaign or startup

Although influencer marketing is sometimes touted as a newer technique, taking advantage of the way social media has created individuals with incredible online reach and influence, it is – at heart – an old school marketing technique. Human beings have always looked to those they admire for recommendations and inspiration. Influencer marketing is about connecting your brand or product with individuals who have the influence within that field to reach and engage your end customers. When done well, it can add credibility to your campaign, help to reinforce key brand attributes and give you an ‘in’ with potential customers who,…



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