Why Mark Cuban is wrong about startups and PR

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Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Last month, Business Insider came out with a big headline: “Mark Cuban explains why startups should never hire a PR firm.” In the article, the dotcom billionaire and Dallas Mavericks owner contends that third-party PR services are prohibitively expensive for entrepreneurs, and that “the money you can save” figuring out how to “do it yourself” could mean “the difference between living or dying as a company.” The essence of Cuban’s argument is that the traditional big-budget PR consultancy model is an anachronism in the context…



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