SimilarWeb launches App Engagement Insights for Android developers


Mobile app and website analytics platform SimilarWeb has just launched App Engagement Insights to give developers a better look at app usage and how they stack up against their competition, beginning with Android apps in the US and UK. Developers can use the new features to find out how many users have a particular app installed, and how many use it daily. The service sheds light on user interest, by identifying which apps are installed and used on the same device. It also shows how long an app is used per session on average, and features tools to benchmark apps…

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