New kid on the digital block: What does a Chief Experience Officer actually do?

business man texting phone

Garrett Heath is a social media marketer for Rackspace. Digital design is about considering the needs of the users, delivering on their expectations and delighting them in the process. Well-designed applications are rapidly adopted in the marketplace, resulting in big business for the organizations that create them. The Chief Experience Officer (CXO)—one of the newest executives to join the C-suite—is charged with leveraging best practices in design and user experience to gain market share. “People are realizing that a key differentiator for companies is the user experience,” Carola Fellenz Thompson, CXO at Splunk says. But in order to understand what…



This story continues at The Next Web



from The Next Web http://ift.tt/1z9XUlq

via IFTTT

0 Kommentare:

Kommentar posten