How to optimize blog images to maximize impact on social media and search

This post originally appeared on the Buffer blog. You’ve likely heard the advice to add visual content to your blogposts whenever possible. Visual content is more than 40 times more likely to get shared on social media. So I added images to blogposts. And I learned there’s quite a bit more to it than that. Adding images to blogposts is a great start. You’re likely to see increases in social sharing and time on page. Images just make everything more readable and shareable. Adding images also brings with it another checklist of things to look for as you’re optimizing and…



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