How to gather quantitative data on user behaviors and mental models

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. After getting really useful insights from our previous Yelp usability test, we wanted to analyze the information architecture in greater detail. So we ran a first-click test on Yelp’s homepage using Chalkmark, which gave us insights into the aspects of the information architecture that worked, and which aspects confused users. And we ran a closed card sort on Yelp’s feature search filters using OptimalSort to find out which search filters were the…



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