Steal your competitor’s customers with highly effective comparison pages

Meagan French is the founder of Lotus Growth, a consultancy helping SaaS companies acquire and convert more customers. Marketing your SaaS startup in a crowded space with many competitors presents its own set of challenges. Chances are, you’re going up against companies that have more funding, more cachet, more customers and bigger teams than you do. Paying for conversions is expensive and competitive. However, all is not lost. You can actually leverage your competitors’ cachet and branded traffic to increase your own conversions. One of the most effective and compelling ways to steal your competitors’ customers is to go head...

This story continues at The Next Web

The post Steal your competitor’s customers with highly effective comparison pages appeared first on The Next Web.

from The Next Web http://ift.tt/1rW4RT2

via IFTTT