Maximizing your minimum viable product: How to get high results without releasing a ‘minimal’ product


Jerry Cao is a content strategist at UXPin, where he develops in-app and online content for the wireframing and prototyping platform. He recently co-authored The Guide to Minimum Viable Products. “Minimum” is a strong word… and not one usually associated with a good product. Yet lately, the term “Minimum Viable Product” is thrown around as widely accepted advice for startups. Is there truth to this, or is it just another fly-by-night trend? That all depends on who you ask. The idea is this: a company without the resources to fully realize their vision should release their product prematurely with only...

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