Non-friction: Blloon brings a novel approach to e-book subscriptions

There’s no shortage of apps to help you read on the move, and we’ve seen a real rise in recent times of subscription e-book services, with Amazon launching its Unlimited monthly offering, adding to existing platforms such as Scribd and Oyster. Then there’s the likes of Total Boox, which adopts a pay-per-page ethos. Ultimately, such services are striving to remove the friction from reading, delivering e-books on tap similar to what Netflix does with TV shows and movies. Now, a German startup is introducing its own take on this burgeoning subscription trend with the launch of Blloon, kicking off in...



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