5 steps to finding a winning brand name


Olga Steidl is the Growth manager at Linko. Earlier this year, we faced a surprise hurdle. Due to a conflicting trademark in the US and a subsequent cease and desist letter, we were forced to change our brand name just before the public launch of our product. Saying goodbye and starting anew To say that we loved our name, “Linko,” doesn’t even begin to describe the situation. Linko is a five letter word that means “sling” in Finnish and offered us many benefits. It captured our intent of linking people and data, it was easy to remember and also was...

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