Giphy’s new API will let you search and send animated “sticker” GIFs inside third-party apps

Giphy is expanding its searchable library of animated GIFs with a new sticker API. The move means it can offer developers an ever-expanding library of GIFs – which all use transparent backgrounds, hence the “sticker” label – to plug into their apps and sites. Giphy is taking a two-pronged approach with the new format. It uses crawlers to find eligible stickers from across the Web, alongside an in-house team of sticker-hunting editors. Similar to how its existing database operates, Giphy then organises and indexes the stickers to ensure people can easily search for them. Finally, Giphy has its own network...



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