4 brands that built empires without traditional advertising

Franklin Morris is a Senior Writer for Rackspace Digital—the digital marketing infrastructure specialists. The mom-and-pop shop on the corner probably doesn’t rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. But most iconic brands have hired an ad agency at some point on their upward journey. In 2014, businesses will spend nearly $545 billion on advertising, and that number is expected to increase by another $100 billion by 2018, according to eMarketer. But there are major brands, with huge market share, who have opted out of the traditional advertising game....



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