First Spotify, now Pandora wants to reward listeners with ad-free music for engaging with brands


Internet radio streaming service Pandora has announced a new Sponsored Listening offering, letting brands give listeners a full hour of ad-free beats in exchange for a little engagement. Available in the US, Australia and New Zealand, Pandora serves up music from across a multitude of genres for free, though you can cough up $4.99/month to remove the ads. With Sponsored Listening, you’ll be asked to watch a short video, visit a brand’s website or engage in another similar ‘interaction’. You’ll immediately be granted 60-minutes of uninterrupted listening, though the advertiser’s brand will still be visible on-screen throughout the session. Time...

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