Y-Combinator’s Bellabeat brings the quantified self to mums-to-be with 3 new devices

Bellabeat

Bellabeat first rose to prominence via its participation in Y-Combinator earlier this year. Its core raison d’être? To become the “Fitbit for pregnancy.” In short, Bellabeat is developing smartphone-connected devices that monitor your baby’s heartbeat throughout pregnancy, with functionality also extending into post-birth. The initial device that went to market is no more though, and Bellabeat is today announcing a new trio of tracking devices for expectant mothers. All the devices are made from wood, as Bellabeat strives to “bridge the gap between sterile medical devices and the natural journey of pregnancy and motherhood.” Pre-orders kick-off today, with shipping expected...


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