Tesco will close its free, ad-supported Clubcard TV streaming service on October 28

Tesco will close Clubcard TV, its ad-supported movie and TV streaming service, on October 28. The supermarket quietly announced its decision in a support page, citing a lack of interest from its sizeable Clubcard community in the UK. “Whilst many enjoyed our free service, we weren’t getting the level of repeat usage we had hoped for,” the company explained. Clubcard TV is powered by Blinkbox, a Tesco-owned on-demand streaming service where viewers buy or rent titles individually. Launched in March 2013, Clubcard TV was different because it was supported by advertising and exclusive to Tesco’s Clubcard owners. “Thousands” of movies...

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