Science Inc. acquires PlayHaven’s ad network from Upsight

Science Inc., an LA-based group that invests in and builds media and ecommerce companies, has announced the acquisition of mobile gaming ad network PlayHaven from the Upsight analytics service. Upsight was created earlier this year as the product of a merger between PlayHaven and Kontagent. Now, the company has decided to shed the advertising side in order to focus on Kontagent’s marketing business. Andy Yang, Upsight’s CEO, outlined two main reasons for the decision to sell off the ad network: focus and neutrality. Upsight has benefitted from the combination of PlayHaven’s marketing tools and Kontagent, and now it’s ready to...

This story continues at The Next Web

The post Science Inc. acquires PlayHaven’s ad network from Upsight appeared first on The Next Web.

from The Next Web http://ift.tt/1Cg6oW6

via IFTTT