Increasing conversion on your site can feel like a mystery sometimes — but that’s where it helps to understand how the human mind works and makes decisions. This course by behavioral psychologist Dr. Susan Weinschenk will teach you everything you need to know about user behavior and principles you can use in your design workflow to increase engagement and motivate your audience to take action. Through the course, featuring over 80 lectures spanning five hours of content, you’ll learn the psychology behind user behavior for websites, apps and tech products. By understanding motivations that trigger these behavior patterns, you’ll be...
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