Pinterest plans to help advertisers track performance of Promoted Pins, serve ads based on pinned brands

Pinterest today shared its latest plans for Promoted Pins, the social network’s advertising and monetization scheme. The company explains it will be updating its Privacy Policy on October 19, 2014 to reflect the changes. Pinterest is thus giving exactly a month’s notice before it starts serving “more relevant” Promoted Pins to its users and before it starts helping advertisers track how their ads are performing. A preview of the new policy is available here. The company has also shared what it is aiming to achieve, in two points: We want to help advertisers better understand how their Promoted Pins are...

This story continues at The Next Web

The post Pinterest plans to help advertisers track performance of Promoted Pins, serve ads based on pinned brands appeared first on The Next Web.

from The Next Web http://ift.tt/Xx9mWk

via IFTTT