Microsoft drops the price of the Xbox One to £329.99 in the UK

Microsoft has dropped the price of its Xbox One gaming console to £329.99 ($540 USD) in the UK, undercutting the PlayStation 4 by around £20. The new price is for the base-level option, which comes without the Kinect motion sensor, and is already live on Microsoft’s online store. It seems retailers have already reacted to the decision though; as IGN notes, Amazon is selling a white console bundle with Sunset Overdrive for £329.99 in the UK. Microsoft is facing fierce competition from Sony and its PlayStation 4 console in multiple markets, including the UK. The Xbox One was sold for...

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