Amazon has quietly entered the digital music streaming space after its Prime Music service went live. The launch of the service follows reports that the company was preparing to follow Apple, which acquired Beats’ hardware and music streaming service last month, with an offering of its own. The service forms part of Amazon Prime, a premium $99 per year service that gives Amazon customers delivery parks for e-commerce purchases, and access to the company’s video-on-demand service and Kindle book library. Branching out into music is a logical step, since it already offers other multimedia, although Prime Music initially offers a...
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