The opposite of surge pricing: Lyft launches ‘Happy Hour’ for cheaper rides at quiet times

Ride-sharing service Lyft has been updated to offer users a new Happy Hour feature that promises to cut the cost of the price of journeys at quiet times. Announced today by the company, the Happy Hour option isn’t tied to specific hours of the day and is instead active “during slower times on the road”, according to a blog post. During these quieter times, the cost of a ride will be reduced by between 10 percent and 50 percent with the idea being that a higher volume of lower-cost lifts could actually net drivers more money. For example, “a driver...



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