Jamie Gailewicz oversees the Bailey Brand Consulting Client Services team, where he is involved in the ongoing management of clients, delivering sound strategies and inventive solutions. To sell to any audience, you have to understand it. Discovering how its members think, act, and purchase is only the first step to finding new opportunities to engage with them. This is especially true of the Millennial generation, the newest target audience for many brands. As their purchasing power increases and the Millennials continue to drive consumer demand, it’s necessary to reevaluate this generation and develop strategies for engaging them. Each generation has...
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