Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages


Facebook today expanded its ad targeting tool Lookalike Audiences to allow advertisers to create lookalikes based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, advertisers could only create lookalikes based on existing information like email addresses, phone numbers, and user IDs. Facebook first announced Lookalike Audiences in March 2013. For those who don’t know, the feature is supposed to help businesses reach potential customers who share “similar characteristics with their current ones.” Today’s update means advertisers can: Find more people who look like their website visitors – Advertisers can...

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