5 lessons I learned about leadership as a sergeant in the Israeli army

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Dan Schoenbaum is the CEO of Redbooth. I grew up in the United States, but volunteered to spend two and a half years in one of Israel’s toughest military units. Joining the military was never a thought that had crossed my mind, until – during college – I came across a review of a book called “A Purity of Arms.” Something about the book resonated with me and I found myself passionate about the opportunity to join the Army and try to be a part of a small, elite group. I was curiously drawn to the seemingly impossible challenges described...



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