Ovivo, the UK operator that offered free services in exchange for ads, closes for ‘reasons beyond our control’

Ovivo Mobile, a virtual operator in the UK that offered a free mobile services in exchange for serving advertising, has closed down abruptly due to “reasons beyond our control.” A notice on the company’s website — first spotted by the BBC — announces that the service shut down on March 19 with no prior warning. Although it doesn’t elaborate on the reasons behind its shuttering, it does provide a way for users to port their number to another mobile network. Ovivo users were provided with a free SIM and mobile services in return for making themselves available for targeted advertising....



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