Amazon’s original tech comedy Betas arrives on Prime Instant Video in the UK

Tomorrow, Amazon will launch its original comedy series Betas on Prime Instant Video in the UK. It’s been a long time coming, given the show premiered in the US last November, but Amazon is trying to make amends by releasing all 11 episodes from season one simultaneously. While Netflix pioneered this strategy for its own original shows, including House of Cards, Lilyhammer and Orange is the New Black, it’s not one that we’ve seen Amazon adopt so far. When Betas debuted in the US, only the first three episodes were immediately available to Amazon customers. A single episode was then...



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