Celect helps retailers increase sales by optimizing store layouts

Ecommerce companies are spoiled for choice when it comes to analytics services that can help them track and optimize their product sales. What about physical stores? Boston-based company Celect has launched a data-driven customer choice modeling suite that helps retail planners create optimized product assortments. Celect’s retail optimization in action Celect says its platform helps stores figure out how to stock their shelves for increased inventory turnover and revenue. It uses machine learning to determine the best assortments by taking into account what was available or viewed when a customer purchased an item. The technology is designed to give brick-and-mortar stores…

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