New Facebook video tab will track the performance of posted movies

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Facebook admins already know that video is a big traffic booster. But it’s hard to quantify. Now, Facebook has announced a new videos tab in its Page Insights that will give video publishers a better sense of how well videos are actually resonating with viewers at any given time. A blog post by Facebook product manager Anaid Gomez-Ortigoza, details how it works. The tab lets page admins see insights like Views and 30-second Views at the page level; top videos within a specified time frame and numbers associated with videos shared from other pages. Previously, page owners have only been able to see metrics on…

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