The hidden power of inconsistency in design

Consistency in design is advisable most, but not all, of the time. Source: White Frontier Beer via awwwards Absolute consistency is repetitive to the point of boredom. In order to mine its benefits without putting your users to sleep, you need to know when to break the monotony. For example, you can see above how the light graphic background immediately draws attention to the beer compared to the black-and-white photo backgrounds in the other grid blocks. In this piece, we’ll point out the circumstances around when inconsistency can work for your designs, then show you some real-world examples. When to…

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