Facebook launches Instant Articles for iPhone: Native content from BuzzFeed, the BBC and more

We knew it was on the horizon and now here it is. Facebook has announced the arrival of Instant Articles, a new format that allows publishers to create articles that load natively inside Facebook’s iPhone app (it’s iPhone-only for now), rather than sending users off to the Web. At launch, the USA’s The New York Times, National Geographic, BuzzFeed, NBC and The Atlantic; the UK’s The Guardian and BBC News, and Germany’s Spiegel and Bild are in on the the action. So what’s in this for everyone? For users: Facebook has developed a platform that allows publishers to add high-resolution images that can be…

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