Domino’s will soon let you order pizza with emoji on Twitter

I’m torn by the news (via Business Insider) that Domino’s is introducing the ability to order a pizza by tweeting the 🍕 emoji to them. Half of my brain thinks: That’s a neat way of reducing the friction around ordering down to a single character, appealing to a youthful audience and getting people to write articles like this about your brand. The other half thinks: NOOOOO! MAKE THE EMOJI STOP! IT’S ALL A FAD! WHY DON’T YOU GO AWAY AND LIVE IN AN EMOJI COMMUNE WITH OWEN AND LEAVE US ALL ALONE??? Both halves of my brain think tweeting animal…

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