The complete beginner’s guide to social media benchmarks

This post originally appeared on the Buffer blog. If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts. Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions. Imagine having a way to tell at-a-glance the success of a social media update.…



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