Jony Ive’s a car snob and you shouldn’t want him to design your next ride

To understand why it would be a bad idea for Jonathan Ive to design a car, you just have to look at the concept vehicle developed for Ford by his friend and now colleague at Apple, Marc Newson, back in 1999. The Ford o21C was the automobile equivalent of the iMac, a colourful, rounded retooling of a familiar form, only without the practicality. When the latest rumors that Apple is working on a car began, lots of observers were quick to point to it as a starting point for speculation. But the o21C would be awful to look at and…



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