How to master the clickworthy email subject line

Janet Choi is the Marketing Manager at Customer.io. This post originally appeared on the Customer.io blog. Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In fact, he’s famous for his inbox superpowers, described in a New York Times profile as someone who doesn’t say no in the face of hundreds of emails a day and is “more reliable than Google and almost as fast.” After the article came out, Grant received a flood of emails from thousands of strangers. When he realized that he…



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