How to build your growth machine: Part 2

Samir Patel is the President & CEO of GrowthMachines, TheGrowth.Academy and Mentor at 500Startups. Those who fail to plan, plan to fail. Without clear, focused goals, it’s impossible to succeed. Setting up key performance indicators (KPIs) is essential to drive a clear and focused path to your goals and enable teams to do continuous optimization. You need to establish the maximum amount you can pay to acquire a user or have them do a specific action. We’ll describe this in general terms, explain each of the KPIs along with their formulas, give you a worksheet with the formulas, and then…



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