You can now use Foursquare without creating an account


Foursquare is trying to lure in more users; people new to the platform can now try out the app without creating an account. It’s a small but significant usability shift; when I first started using Yelp, I didn’t bother to create an account until I became interested in writing reviews. Likewise, users searching Google for restaurant reviews don’t have to waste time on a sign-up. Those who care about signing up will do so on their own time. If the company simply wants more people to use its platforms instead of competitors, it makes sense to remove any friction. Granted,…

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