PR in the global economy: How media is different in Latin America vs. the US

Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Good PR strategy starts with good intelligence. You have to understand the value of the stories you want to tell. And you have to understand the publications you want to reach. And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions. Today, doing business on a globalized scale means being able to navigate those differences and cater a…



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