The enterprise innovation primer: Why and how lean enterprise works

Corey Eastman is a Director at Climax Media, a digital technology agency who specialize in building customized platforms for enterprise clients. This post originally appeared on the Climax Media blog. Every large company is investing in innovation. JP Morgan Chase is starting up an innovation lab. Enterprises such as AT&T, Staples, Nordstrom, Verizon, Vodafone, Kraft, Ford and McLaren all have their own labs divisions to contribute to innovation. Innovation often requires new processes and perspectives to challenge the same fundamental problems. Lean enterprise is a systematic, methodical, and replicable method that companies have approached innovation. Essentially, the method is all...

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