How to maximize Twitter engagement with your TV audience

Nick Cicero is the Director of Client Strategy at Expion. This post originally appeared on the Expion blog. It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. At this point, it’s pretty well-documented that Twitter has been positioning themselves in the mind of network execs as a platform complimentary to TV, and user numbers seem to support their claims. In fact, 85 percent of users active on Twitter during primetime TV...

This story continues at The Next Web

The post How to maximize Twitter engagement with your TV audience appeared first on The Next Web.

from The Next Web http://ift.tt/1vv1C2Q

via IFTTT