Breaking down relevancy: How marketers can master ‘the offer’

Michael Caccavale is the CEO Pluris Marketing. In today’s deluge of messaging platforms – digital, direct mail, email, social media, mobile and so on – standing out from the crowd is a challenge that keeps marketers up at night. The playing field is huge, consumers are in the driver’s seat and savvy marketers are constantly iterating their practices to reach consumers in new ways. And with that, there’s one trick all marketers must continually strive to master: the art of the offer—because if you’re not thinking about the call to action, well, you need to find a new profession. An...

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