Everyone’s heard about how hard Apple worked to keep the original iPhone a secret. Last year, Fast Co Design wrote a great look into Apple’s paranoia about someone leaking the device before the big unveil: For the majority of people involved in Purple [The iPhone project], including most of Ive’s ID team, only a dumbed-down version of the iPhone software was made available, to keep it from leaking. “We ended up making two user interfaces,” recalls Grignon. “There was the UI that you got if you were knighted by Steve to see these glorious pixels cause they’ll blow your fucking...
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