3 simple steps to boosting registration conversions

This article originally appeared on the Gigya blog. The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide web is still as massive as ever. Banner blindness — the fact that people ignore anything that looks like an ad — is the new norm, and forward-thinking companies are coming up with increasingly creative ways to captivate and engage their web visitors. It’s tough to keep up. It’s even tougher to stand out. That’s why today’s most successful brands are connecting with prospects on a 1:1 basis. Marketing teams...

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